PUMA Celebrates the Opening of PUMA 313@somerset with #SINGAPUMA Gallery and Uniquely Nostalgic Singapore-themed In-store Installations

PUMA will officially launch its biggest, first-ever street-facing Southeast Asia duplex flagship store at 313@somerset Singapore on 25 August 2022 with the #SINGAPUMA Gallery pop-up, and string of retro in-store fringe activations for consumers to join in the celebrations and have fun.

Weaving sports into lifestyle, PUMA’s flagship store amplifies a focus on celebrating individuality, as well as an emphasis on the Singapore culture and cityscape, reflective in their outdoor LED screens, 3D projection mapping, and collaborative efforts. The store launch will showcase an immersive, localized PUMA brand space with community building elements, offering consumers a unique, and delightful experience through the different engagement zones, and the interactive #SINGAPUMA video booth pop-up at 313@somerset atrium space.

#SINGAPUMA Gallery Pop-Up

Taking place from 25 to 28 August, the #SINGAPUMA Gallery pop-up will open at 313@somerset atrium, featuring the +65 #SINGAPUMA Social campaign. Together with uplifting and heartwarming stories of the +65 #SINGAPUMA crew, this is a celebration of both individuality and community. PUMA will launch its very own +65 #SINGAPUMA social campaign featuring 65 dynamic, homegrown personalities from various fields of sports, art, entrepreneur, and entertainment. The campaign will highlight the personal stories of each individual and how they “level-up” in their daily lives, pursuing their dreams by breaking boundaries and challenging status quo.

The campaign features short video reels of the 65 different personalities including much-loved homegrown personalities such as Sonia Chew, Xubin, and Yixin. Other personalities include artist and entrepreneur, Alfred Sim, singer-songwriter, Ben Hum and the Cold Cut Duo, DJ Inquisitive and Farahfarz, DJ Fvder, Gran-fluencer, Ong Bee Yan, David & Derek of Tipsy Collective, creatives such as BEN XM STudio, Mighty Jaxx, Tiffany Lovage, Jasper Tan of Vadbibes and Island Boys, footballers Song Ui-Young and Shaun Ye, fitness entrepreneurs and trainers, Joel Tan of Bbounce, and Anabel Chew, to name a few. PUMA aspires to build an inclusive, tight-knitted community where individuals can inspire, create and engage, encouraging the public to “level up” with them and be part of the #SINGAPUMA community.

The public can be part of the exciting #SINGAPUMA community by filming their own personal reels at the video booth located within the gallery space. In partnership with PUMA’s +65 #SINGAPUMA crew, enjoy perks and vouchers by scanning the QR code available on display at 313@somerset atrium’s PUMA Pop-Up Gallery. More information on the +65 #SINGAPUMA crew can be found on the website.

The #SINGAPUMA Gallery pop-up will be open to the public from 25 to 28 August at 313@somerset atrium from 10 AM to 10 PM daily.

Take a trip down memory lane at PUMA 313@somerset with exclusively curated activities at the PUMA flagship store during the opening weekend from 26 to 28 August. Paying homage to the iconic old-school HDB void deck seatings, recreating the traditional kachang puteh cart and reminiscing the different elements from the Singapore heritage, PUMA also takes a spin with its very own #SINGAPUMA branded childhood games at the Hopscotch area, as well as Aeroplane Chess wall.

Participants are encouraged to take pictures with all the uniquely Singapore-themed installations, present their social media postings along with the hashtags #SINGAPUMA #PUMASG, and redeem a complimentary snack cone, given out by the original kachang puteh man.

Another blast from the past is the “Uncage Your PUMA” installation that takes inspiration from the metallic letterboxes found in HDB void decks. Consumers can try their luck at opening any of the letterboxes and stand a chance to win attractive prizes from PUMA, with a minimum spend of SGD150 in a single receipt.

The Singapore-themed installations at PUMA 313@somerset will be open to the public from 26 to 28 August, from 10 AM to 10 PM daily.