Vietnam: Artistic Freedom Report 2023 – 2024

The key findings and analysis of artistic freedom in Vietnam from the Southeast Asia Artistic Freedom RADAR, 2023 – 2024.

Digitalisation as Defence: Concerted Control of the Online Sphere in Vietnam

Between 2023 and 2024, a total of 21 cases of challenges to artistic freedom and cultural practice were recorded in Vietnam—9 in 2023 and 12 in 2024—marking a steady increase compared to previous years. Film and broadcast were the most targeted with 10 cases recorded, followed by music with 6 cases (figure 1). A similar pattern continues: works that do not uphold the sovereignty of the Vietnamese Communist Party and its ideology, and provide portrayals that risk jeopardising Vietnam’s territorial claim over the East Sea (or the South China Sea), as well as the country’s long-standing customs and traditions will not be tolerated. 

Interestingly, when the timeframe is narrowed to the past two years, a notable pattern, though previously observable, has now become more pronounced: challenges to artistic and cultural expression have come from both state and non-state actors, in roughly equal measure in which there were 11 times when the challenge came from former, 10 the latter (figure 2). Out of seven recorded cases involving a two-step challenge, six begun with a complaint from the member of the public – particularly social media users, which went viral, often ended with the state’s involvement (figure 3). This so-called feedback loop has become more rapid and efficient as Vietnam continues its digital transformation; as of 2023, 73.3% of the population are social media users, with those aged 13 to 44 making up nearly 48.1% of all users. At the same time, the government has been actively shaping public opinion and online discourse by strengthening its presence through multiple pro-government social media accounts, which post patriotic content daily. Since the official establishment of Force 47 in 2017—a military-affiliated unit tasked with promoting state-aligned narratives and countering dissent—online nationalism has intensified, especially among tech-savvy youth and adults. 

Online nationalist and patriotic sentiments gained even more traction following the passing of Party General Secretary Nguyễn Phú Trọng in July 2024, the subsequent appointment of his successor General Secretary Tô Lâm the following month, and especially in early 2025 as the country commemorated 50 years since reunification—also known as the fall of Saigon (Republic of Vietnam) on 30th April 1975. 

Initially, online nationalism in Vietnam was most visibly expressed through strong anti-China sentiments, particularly in response to China’s contested territorial claims over the East Sea. This is crystalised in controversies surrounding the ‘nine-dash line’, a series of line segments on various maps used by China to assert its claims to a vast portion of the East Sea. As a result, there have been a wave of public boycotts of any media perceived to promote the nine-dash line—an issue that, as this report demonstrates, frequently arises in international film and broadcast. For instance, the Hollywood film ‘Barbie’ (2023) was denied a distribution licence in Vietnam after failing the Bureau of Cinema’s evaluation process due to its inclusion of a map that has the notoriously contested cow-tongued shape, albeit appearing in a very brief, child-like rendition. While international blockbusters typically undergo a thorough review before hitting the big screen as part of the usual film distribution licensing process —allowing authorities to identify issues in advance—many television series on streaming platforms often bypass this initial examination and are only removed or modified after viewers raise concerns online.

In July 2023, Vietnamese netizens identified the presence of a nine-dash line map in multiple episodes of the Chinese drama ‘Flight to You’ (Vietnamese title: ‘Hướng gió mà đi’), which portrays the lives of flight crew members of a fictional airline. The Bureau of Cinema was promptly alerted by the online discussion, and within just a few days, the drama was removed from streaming platforms Netflix and FPT Play. Similarly, in 2024, the Chinese coming-of-age drama ‘199 Love’ was swiftly taken down from VieOn, a Vietnamese digital video-on-demand streaming application, after receiving the same complaints from netizens. While the nine-dash line appears to be an absolute taboo in Vietnam, the existing regulatory framework has yet to cover all content on streaming platforms and online media leading to swift, coordinated responses from online users, who take on the authorities disciplinary role. While managing content on the Internet is admittedly an impossible task, the Vietnamese government has recently undertaken several efforts to enhance its regulation of online media. Notably, in April 2023, the Ministry of Culture, Sports and Tourism established the Task Force for the Management of Film Distribution Activities in Cyberspace, comprising ten members and spearheaded by Vi Kiến Thành, the head of the Bureau of Cinema. In December 2024, Netflix announced its official status as an online movie streaming service in Vietnam and, in compliance with the Bureau of Broadcasting, Television and Electronic Information, removed all existing television and reality shows from its platform, as its business registration only covers cinematic content.

A scene from ‘Flight to you’. Image courtesy The Straits Times.

While the netizens’ uncompromising stance against China’s territorial claims is understandable—partly because it is a shared and ongoing concern among several countries in the region—the hostility toward the historical Republic of Vietnam and its symbols as a performative display of nationalist pride and patriotism at times seems to have  gone out of hand. On 3 November 2024, a Facebook page named Bồ Hồ Hill, which had 31,000 followers, posted a series of photos showing young visitors posing with middle fingers raised or arms crossed in an X in front of the Republic of Vietnam’s flag—an artefact displayed at the newly opened Vietnam Military History Museum in Hanoi. The post was captioned “‘500 shades’ of the youth when visiting the Vietnam Military History Museum,” and quickly went viral, sparking controversy. That same day, the museum announced its temporary closure from 3 to 5 November, citing “communication work for the 80th anniversary of the Vietnamese army.” On 7 November, a Facebook user named Hồng Thái Hoàng posted about her visit to the museum, noting that the flag was no longer displayed as before and had instead been folded. It is unclear whether the sudden temporary closure was a pure coincidence or a response towards the online social media campaign toward one of the museum’s artefacts, or both. What is certain, however, is that under the banner of patriotism, a significant portion of tech-savvy Vietnamese youth has embraced a form of extreme nationalism fuelled by the impulsiveness of cancel culture. They actively police dissenting thoughts on politics, historical narratives, and moral values online, where even minor deviations from the singular, state-aligned truth are swiftly met with public shaming. This pattern signals a troubling trajectory for freedom of expression in Vietnam, where ideological conformity is increasingly enforced not only by the state but also by its well-informed citizens.

Data from 2023 and 2024 continues to reiterate several points raised in the 2010-2022 report. While many challenges of freedom for artistic expression stemmed from rather ‘straightforward’ reasons, such as ideology, geopolitical concerns, there remain grey areas that frequently catch creators off-guard. Despite being considered a relatively queer-friendly country, where celebrities are widely accepted for expressing their queerness in both daily life as well as in professional settings, a recent incident raised questions about the extent to which queerness is truly accepted in Vietnam. On 7 October 2023, just ten minutes before their scheduled performance, a group of drag performers were informed by the organisers of ‘Rap Viet All Stars Concert’ that their appearance in ‘Như hình với bóng’, a duet between Pháp Kiều and rapper Suboi, had been cancelled, reportedly at the request of the Ho Chi Minh City Department of Culture and Sport — the regulating body that had approved the event’s license earlier. Although there was no official statement from either the organiser or the Department—and despite the fact that the performance had aired on national broadcaster HTV2 just a month earlier—one drag performer disclosed that the organisers were told not to “support the LGBT community so publicly.” If this is the case, it suggests that while the Vietnamese government might appear lenient in certain areas like issues of gender and sexuality, such freedom also operates within shifting boundaries — or an arrested autonomy. 

‘Như hình với bóng’ performance in the season finale of Rap Viet Season 3, which was aired on HTV 2 on 19 August 2023. Image courtesy Viez.vn.

Conclusion

Since General Secretary Tô Lâm’s appointment in 2024, Vietnam has experienced numerous structural changes within its governmental institutions. In March 2025, the Ministry of Home Affairs released a report announcing the decision to merge and reorganise several ministries and departments. Notably, this report indicated that the Ministry of Culture, Sports, and Tourism will assume responsibility for the Department of Journalism, which previously fell under the jurisdiction of the Ministry of Information and Communications. Given that many instances of censorship or challenges to artistic expression often go unreported or unnoticed, local news coverage—despite its typically neutral tone—has remained a valuable and reliable source of information. Along with recent surge in online nationalist sentiment and the government’s effort to screen and regulate digital entertainment content, this merge, thus, begs for a rather grim speculation on the future of artistic expressions in Vietnam when the revised government structure comes into effect. 

References

DataReportal. Digital 2024: Vietnam. Published by Kepios. Accessed May 5, 2025. https://datareportal.com/reports/digital-2024-vietnam.

Đức Thiện. “Netflix không được cung cấp các chương trình truyền hình tại Việt Nam.” Tuổi Trẻ, December 21, 2024. https://tuoitre.vn/netflix-khong-duoc-cung-cap-cac-chuong-trinh-truyen-hinh-tai-viet-nam-20241221135713153.htm.

Frater, Patrick.Barbie Banned in Vietnam Due to Map in Movie, Warner Bros. Responds.” Variety, July 3, 2023. https://variety.com/2023/film/news/barbie-banned-vietnam-movie-warner-bros-1235660317/.

Hà Phương. “Gỡ bỏ phim của Dương Tử khỏi VieON vì nghi vấn có ‘đường lưỡi bò.’” VOV, July 5, 2023. https://vov.vn/van-hoa/san-khau-dien-anh/go-bo-phim-cua-duong-tu-khoi-vieon-vi-nghi-van-co-duong-luoi-bo-post1074879.vov.

Luong, Dien Nguyen An, and Nguyen Khac Giang. “Understanding the Rise and Rise of Online Nationalism in Vietnam.” ISEAS Perspective, no. 2024/103 (October 3, 2024). https://www.iseas.edu.sg/articles-commentaries/iseas-perspective/2024-103-understanding-the-rise-and-rise-of-online-nationalism-in-vietnam-by-dien-nguyen-an-luong-and-nguyen-khac-giang/.

Nhân Quyền. “Gỡ xuống cờ vàng VNCH, Bảo tàng Lịch sử Quân sự Việt Nam đóng cửa 3 ngày.” June 11, 2024. https://nhanquyen.co/go-xuong-co-vang-vnch-bao-tang-lich-su-quan-su-viet-nam-dong-cua-3-ngay/.

Radio Free Asia. “Vietnam Military History Museum Displaying South Vietnam Flag Sparks Backlash.” June 11, 2024. https://www.rfa.org/vietnamese/news/vietnamnews/vn-miliary-history-museum-display-south-vietnam-flag-got-backlash-11062024043116.html.

The Straits Times. “Vietnam Orders Netflix to Remove Chinese TV Drama over Disputed Map.” July 3, 2023. https://www.straitstimes.com/life/entertainment/vietnam-orders-netflix-to-remove-chinese-tv-drama-over-disputed-map.

Thiên Anh. “Thực hư nhóm nghệ sĩ LGBT bị ‘Sở cấm diễn’ trong đêm Rap Việt All-Star Concert.” Thanh Niên, October 8, 2023. 

Thư Viện Pháp Luật. “Danh sách sáp nhập các bộ, vẫn giữ nguyên tên gọi theo Báo cáo 219 hoàn thiện phương án sắp xếp.” Accessed May 12, 2025. https://thuvienphapluat.vn/phap-luat/danh-sach-sap-nhap-cac-bo-van-giu-nguyen-ten-goi-theo-bao-cao-219-hoan-thien-phuong-an-sap-xep-tinh-703793-203501.html.

https://thanhnien.vn/thuc-hu-nhom-nghe-si-lgbt-bi-so-cam-dien-trong-dem-rap-viet-all-star-concert-185231008204610921.htm.

About the author(s)

Linh Lê is an independent curator, writer and researcher from Saigon, Vietnam. Her work investigates the changing landscapes and ecologies of Saigon and other parts of Vietnam under the pressure of modernisation and urbanisation, while at the same time exploring and filling in the gaps in contemporary art historical discourses in Vietnam, particularly in experimental art forms such as performance art and video art. Since July 2024, she has been working on Đo Đạc, a site-responsive curatorial project that attempts to survey the impact of forced resettlement in Thủ Thiêm peninsula, Sài Gòn. She is currently a Curatorial Board member of Á Space (Hà Nội), and a research fellow of ArtsEquator’s Southeast Asia Artistic Freedom RADAR project.

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